Nowadays, due to the increasing green trends, numerous businesses in the automobile
industry adopt greenwashing as a primary strategy to appear environmentally conscious …

This paper addresses the issue of corporate greenwashing and its impact on consumer
behavior, specifically in the context of circular food and beverage packaging. We conducted …

Environmental knowledge and attitudes are important factors in increasing the purchase
intention of environmentally friendly products. This study aims to analyze the influence of …

Penelitian terkait determinan green purchase intention telah banyak dilakukan di berbagai
negara dengan berbagai macam tipe responden. Akan tetapi, penelitian terkait determinan …

This research aims to understand the factors that influence consumer green purchasing
behavior. A theoretical model of TRA and TPB has been applied to study consumer …

Penelitian ini memiliki tujuan untuk menganalisis pengaruh green lifestyle, green product
knowledge dan green advertising terhadap green purchase intention motor listrik merek …

The purpose of this study is to determine whether environmental awareness, green product
advertising, environmental knowledge, and green buy intention can affect each other as well …