Putting engagement in its PRoper place: State of the field, definition and model of engagement in public relations
GS Dhanesh - Public Relations Review, 2017 - Elsevier
Although engagement has been a catchword in public relations practice and theory for over
a decade, the term has been applied rather loosely to imply any form of communicative …
a decade, the term has been applied rather loosely to imply any form of communicative …
Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder …
Nonprofit organizations (NPOs) need to maintain effective relationships with a growing
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …
Engaging employees through internal communication
Engagement is becoming one of the more popular concepts in various social sciences
including psychology, organizational behavior, human resource management, and of course …
including psychology, organizational behavior, human resource management, and of course …
Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram
The ubiquity of social media platforms that increasingly foreground visuals over text has led
to a rise in organization-generated visual content. This study addresses an underexamined …
to a rise in organization-generated visual content. This study addresses an underexamined …
Netnography unlimited
RV Kozinets, R Gambetti - Netnography Unlimited. https://doi …, 2021 - api.taylorfrancis.com
Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …
unlimited: understanding technoculture using qualitative social media research/edited by …
Smart city communication via social media: Analysing residents' and visitors' engagement
This research applies a unique conceptual model and methodology incorporating
popularity, commitment, and virality to measure the social media engagement with residents …
popularity, commitment, and virality to measure the social media engagement with residents …
Digital communication channels in Industry 4.0 implementation: The role of internal communication
K Kovaitė, P Šūmakaris, J Stankevičienė - Management: Journal of …, 2020 - hrcak.srce.hr
Sažetak Industry 4.0 describes a phenomenon which augments business models and also
communication channels in commercial enterprises. This paper analyses scientific …
communication channels in commercial enterprises. This paper analyses scientific …
Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data
Drawing from literature regarding public engagement, the Elaboration Likelihood Model
(ELM), computer-mediated communication research, and emotion psychology, this study …
(ELM), computer-mediated communication research, and emotion psychology, this study …
[HTML][HTML] How does change in CEOs' strategic orientations in their social media communication impact firm performance during crisis? A longitudinal study
The social media (SM) presence of the CEOs and their sustainability-related communication
plays a major role in handling business communication and shaping firm strategic outcomes …
plays a major role in handling business communication and shaping firm strategic outcomes …
Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands
J Zhang, M Du - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose This study aims to investigate how business-to-business (B2B) companies use
message strategies on social media platform and how these strategies are effective in …
message strategies on social media platform and how these strategies are effective in …