This paper surveys the theoretical literature on the timing of new technology adoption. It
presents the state of the art as it falls into two major categories, depending on whether the …

Although marketing scholars often seek to contribute new knowledge that is applicable
across industries, some industries have unique characteristics that require industry-specific …

This article reflects upon and updates our prize‐winning paper,'First‐mover
advantages,'which was published in SMJ 10 years ago. We discuss the evolution of the …

Das Zusammenspiel von strategischem Management und Controlling schafft die Basis, um
Potenziale voll auszuschöpfen. Wie Geschäfts-und Unternehmensstrategien systematisch …

Economic Analysis in Health Care, Second Edition is intended as a core textbook for
advanced undergraduate and postgraduate students of health economics. The authors …

Although pioneers outsell late movers in many markets, in some cases innovative late entry
has produced some remarkably successful brands that outsell pioneers. The mechanisms …

Exploiting the discontinuity in advertising along the borders of television markets, I estimate
that television advertising of prescription antidepressants exhibits significant positive …

Policy Points: Our study indicates that there are opportunities for cost savings in generic
drug markets in Europe and the United States. Regulators should make it easier for generic …

This paper develops a new approach to testing for strategic entry deterrence and applies it
to the behavior of pharmaceutical incumbents before patent expiration. It examines a cross …

Because of its unique institutional and regulatory features, the generic drug industry
provides a useful laboratory for understanding how competition evolves. We exploit these …