Although there has been unprecedented attention to inoculation theory in recent years, the
potential of this research has yet to be reached. Inoculation theory explains how immunity to …

Science and technology are embedded in virtually every aspect of modern life. As a result,
people face an increasing need to integrate information from science with their personal …

In this paper, we introduce the Intervention Mapping (IM) taxonomy of behaviour change
methods and its potential to be developed into a coding taxonomy. That is, although IM and …

The diffusion of the Internet is reaching a level between 80% and 90% in Western societies.
Yet, while the digital divide is closing for young cohorts, it is still an issue when comparing …

Objective To inform international research and policy, we conducted a meta-analysis of the
experimental literature on pictorial cigarette pack warnings. Data sources We systematically …

Amid calls from scientific leaders for their colleagues to become more effective public
communicators, this study examines the objectives that scientists' report drive their public …

In this edition, the text has been largely rewritten, with three primary objectives: to update
and take account of recent theory and reearch; enlargement, to reflect the continuing …

Semiotics was defined by Ferdinand de Saussure as" the science of the life of signs in
society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have …

The 4th edition of this popular and well-cited text is now co-authored, and includes
significant changes from earlier texts. Presenting a comprehensive review of over a century …

This instructor's manual is designed to assist faculty teaching a mass communication theory
or media and society course. It offers many of the items typically found in such a manual (for …