Organisations spend substantial amounts on sales promotion of goods and services. They
ought to know the effectiveness of the sales promotion activities. To evaluate this …

This study aims to identify if extraversion traits moderate consumers' impulse buying
behavior and identify other determinants that can trigger consumers' impulse buying …

Öz Yönelimci odaklı tüketicilerin, hedonik yararı vurgulanan ürünlere yönelimli olduğu öne
sürülürken, kaçınmacı odaklı tüketicilerin, faydacı yararı vurgulanan ürünlere yönelimli …

All companies try to increase their sales volume to the maximum extent possible and
therefore set specific goals that must achieved during a specific period. To achieve this …

Sales organizations are investing constantly in the training and development programs with
hopes that they will equate to the success of the salespeople they employ. However, despite …

Bekasi city is a promising market and is a satellite city with the largest population in
Indonesia. One of the famous hair care brands in Indonesia is Ellips. Ellips is ranked first in …

It is argued that promotion-focused consumers are inclined to products with emphasis on
hedonic benefit, while prevention-focused consumers are oriented towards products with …

Yönelimci odaklı tüketicilerin, hedonik yararı vurgulanan ürünlere yönelimli olduğu öne
sürülürken, kaçınmacı odaklı tüketicilerin, faydacı yararı vurgulanan ürünlere yönelimli …