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The purpose of this study is to examine and explain the role of brand trust in mediating the
effect of product quality and brand image on iPhone purchase decision. The theory used in …

The development of information technology has changed the business strategy of the
business world including banking by placing information technology as the main element in …

Customer satisfaction is an important factor in the success of an institution or company. It
causes the firm to strive to provide the best service to its customers to create customer …

The COVID-19 pandemic has a major impact on the global economy. To reduce the spread
of Covid-19, the government advises people to conduct self-quarantine. E-commerce is …

This study aims to determine the effect of brand image and product quality on consumer
loyalty at McDonald's in East Java. This study uses a quantitative approach with a …

In an online business, the interaction between consumer and seller is limited which causes
consumerto only give the rating of the quality of a product. The existence of repurchase …

Tujuan Penelitian ini adalah untuk mengidentifikasi: 1). Pengaruh Brand Image pada
Repurchase Intention, 2). Pengaruh Product Quality pada Repurchase Intention. 3) …

This study aims to examine the effect of brand trust and brand loyalty on purchasing
decisions moderated by product quality on Aglio products. The population in the study was …