摘要在社交商务诞生之前， 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …

This study aims to provide a comprehensive and systematic review of antecedent,
consequence, and intervention factors of tourists' engagement in the ecotourism context …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Travel has become a synonym of living memorable and enjoyable experiences. Co-creation
centralizes tourists' role in the creation of value that results from the interaction with other …

Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …

Purpose This paper aims to deliver a systematic review of customer engagement in
hospitality and tourism by synthesising existing literature, thus presenting a state-of-art …

The development of film and television entertainment and overseas travel has stimulated the
rapid growth of global film tourism. Although film tourism has been the focus of extensive …

Tourism service is globally becoming a significant tool for promoting economic growth:
generating immense foreign exchange earnings, combating unemployment and poverty, as …

An extensive literature review and analysis of 74 articles spanning over more than 11 years
and 39 journals has been carried out so as to present the current state of research in the …

In this study we organize and analyze the literature on value co-creation in tourism and
hospitality. For this purpose, we conducted a systematic literature review with 298 articles …