Competitor Map for Analysis of Brand Marks and Logo Design. Determining the Common Characteristics of Competing Logos to a Better Positioning and …
D Raposo - International Conference on Design and Digital …, 2024 - Springer
This paper is a case report, presenting a method to dissect brand marks (logotypes and/or
symbols) and Visual Identity Systems to inform the logo design process. The proposed …
symbols) and Visual Identity Systems to inform the logo design process. The proposed …
Flexible Visual Identity Systems in Cultural Institutions
M Figueira, D Raposo, J Brandão - Perspectives on Design and Digital …, 2024 - Springer
This article aims to contribute to knowledge about the characteristics of a Visual Identity
System, including a design exploratory study for the Museu Marítimo de Ílhavo, Portugal …
System, including a design exploratory study for the Museu Marítimo de Ílhavo, Portugal …
Principles for the Design of Brand Marks
This chapter aims to deepen the understanding about the Design of Brand Marks in the
design-symbolic-perception relationship to clarify concepts and contribute to the …
design-symbolic-perception relationship to clarify concepts and contribute to the …
[HTML][HTML] Brand Marks' performance in digital media
The aim of this paper is to evaluate the graphic resistance and visual performance of Brand
Marks in use on websites and social media. It aims to bring knowledge about the impact of …
Marks in use on websites and social media. It aims to bring knowledge about the impact of …