The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening
A Al-Fatwa, D Siagian, Y Dema - Jurnal Manajemen, 2024 - jurnal.kwikkiangie.ac.id
In the era of globalization and modernization, the growth of internet users in Indonesia
reflects significant changes in people's lifestyles, including their beauty and skin care needs …
reflects significant changes in people's lifestyles, including their beauty and skin care needs …
[PDF][PDF] Pengaruh Marketing 5.0 Dan Fomo (Fear Of Missing Out) Terhadap Keputusan Pembelian Produk Kosmetik Di Kalangan Gen Z: Studi Pada Mahasiswa …
KN Az-Zahra, MA Faiz - IKRAITH-EKONOMIKA, 2024 - journals.upi-yai.ac.id
Industri kosmetik terus berkembang pesat, khususnya di era digital. Penelitian ini bertujuan
untuk mengkaji pengaruh Marketing 5.0, yang memanfaatkan teknologi digital seperti AI dan …
untuk mengkaji pengaruh Marketing 5.0, yang memanfaatkan teknologi digital seperti AI dan …