Emerging research demonstrates unexpected relationships between food waste, nutrition,
and environmental sustainability that should be considered when developing waste …

Purpose The purpose of this study is to determine the factors that underpin consumer
switching intention in the smartphone industry. Most of the literature on brand switching uses …

This research aims to investigate the effects of brand image, promotion activities, and
perceived value on consumers' purchase intention in convenience stores. The empirical …

Purpose This paper aims to examine the impact of purchasing occasion on product value
indicators for a selection of Australian and New Zealand branded wines, as evaluated by …

As the world market becomes increasingly competitive, a variety of sales promotion
techniques need to be implemented by marketers in order to stand out among their …

We examine the effect of item arrangement on choices using a novel decision-making model
based on the Markovian exploration of choice sets. This model is inspired by experimental …

The inadequacy of entrepreneurial knowledge among 21-25 year olds in Nigeria with recent
undergraduate degrees has led to youth unemployment after graduating from universities …

The objective of the study was to develop mobile cell phones characteristics based on
consumer perceived quality. For this purpose, questionnaire was used as a research …

The study is based on the widely acclaimed concept of brand equity proposed by Aaker
(Shocker and Aaker, 1993). Consumer-centric brand equity in the Fast Moving Consumer …

基于Agoda 网站的酒店及其竞争者的数据, 采用两种模型(线性和非线性) 检验了在线评分和折扣
对酒店在线销量的影响, 并分析竞争酒店的在线评分和折扣对以上影响的调节作用. 研究发现 …