The importance given to sustainable development paved the way for the development of the
triple bottom line (TBL) concept. TBL is vital for the assessment of nations' economic …

With increased concern for environmental and social issues, consumers and the apparel
industry have become more interested in the topic of sustainability. Numerous brands strive …

Purpose This paper aims to explore the capabilities of virtual reality (VR) and augmented
reality (AR) in enhancing the tourism experience and addressing physical travel constraints …

Family business, 219, 242–243 “Farm and Ranch Hospitality” tourism activity, 223
Farmhouse holidays model, 222–223 Favoritism, 154–155 Female employees and GC, 185 …

With the deepening application of Internet technology, social network emotional marketing
has become a new way of sustainability marketing. However, most of the existing emotional …

Purpose The purpose of this study is to assess the key determinants of sustainability
practices and policy adoption in small-and medium-sized tourism accommodation firms and …

Drawing on basic psychological needs theory, attachment theory, and generational cohort
theory, this study examines how customers' satisfaction with autonomy, competence, and …

This research tries to examine the factors influencing the positive word of mouth of
Indonesian's consumer towards fashion brand. The factors studied include brand credibility …

In the age where environmental sustainability issues are progressively prioritized, green
demarketing has risen as a strategic choice for organizations aiming to decrease customer …

Purpose Fashionable brands need to develop brand attachment so that their consumers
become fans and act as apostles by recommending them. But how can companies develop …