This fully updated edition combines the latest research with real-life examples of social
marketing campaigns the world over to help you learn how to apply the principles and …

Purpose–The purpose of this paper is to assess the effectiveness of field sponsorship
through sponsor recall and recognition across two environments that differ on the degree of …

This paper analyses how a public institutional sponsor can benefit from sponsoring an
international sporting event-a marathon-among its territorial policy targets. The …

With growing awareness of the importance of establishing good relationships with
immediate stakeholder groups the scope of sponsorship broadens. Management objectives …

Purpose The purpose of this paper is to provide meaningful information about sponsorship
management in state-owned enterprises. Design/methodology/approach Qualitative and …

Method Using a pre-tested questionnaire, responses from 300 spectators of the finals of the
Handball French League Cup tournament in Nantes, which was sponsored by Nantes City …

L'absence de mesure des retombées des subventions aux clubs sportifs professionnels, la
non-exploitation de ces subventions, la mauvaise évaluation comptable des soutiens …

O presente artigo investiga o contrato de patrocínio celebrado pela Administração Pública
com particulares, visando ao incentivo de iniciativas privadas de interesse público …

O presente artigo investiga o contrato de patrocínio celebrado pela Administração Pública
com particulares, visando ao incentivo de iniciativas privadas de interesse público …

O presente trabalho tem como objetivo principal investigar o contrato de patrocínio
celebrado pela Administração Pública com particulares, visando ao incentivo de iniciativas …