Purpose This paper aims to examine the mediating role of brand satisfaction and brand trust
in brand equity antecedents and outcomes through an empirical investigation of brand …

This study aims to examine the brand resonance of customers on Caterpillar electric power
generator by analyzing the brand building practices of Myan Shwe Pyi Tractors Limited …

This study aims to analyse the effect of managerial skills on employee performance of the
Myanma Timber Enterprise, and to analyse the effect of employee performance on the …

Proposito–Este documento tiene como objetivo examinar el papel mediador de la
satisfacción con la marca y la confianza con la marca en los antecedentes y resultados de la …

Developing a measurement scale is not an easy task as it initiated from defining constructs
of the study which leads to setting the norm of measurement scale. The focused of the …