The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …

Nowadays, digital consumer engagement has proliferated like never before. Consumers can
now interact with a business, company, or brand through technology, making it easier for …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

The electric commerce (e-commerce) platform in Malaysia has been growing exponentially
since the spread of Coronavirus Disease 2019 (COVID-19) pandemic. Many local …

User-generated content (UGC) is one of the most important notions that influences tourists'
decision-making. However, the nature of UGC is still underexplored in the literature. The …

With the rapid development of e-commerce, online shopping has become an indispensable
part of people's lives and unprecedentedly stimulates a paradoxical phenomenon …

Purpose The study tests a model that considers online brand trust in different nonbrand-
owned touchpoints as a multifactorial construct constituted by: social network influencers …

When addressing the ever-increasing role that social media plays in generating a clear
image of the travel destination chosen by tourists, the research and specialty literature tends …

The virtual brand community has become an important marketing tool for companies. A
successful brand community marketing strategy should attract a large number of consumers …

COVID-19 has caused disruptions in the sharing economy for both platforms and owners,
who are typically micro-businesses. Lower demand and ample supply means that users …