The Role of Social Media as a Promotional Tool for SMEs in Ghana

K Mensah, SM Braimah, A Gideon… - Advanced Computing …, 2024 - benthamdirect.com
This study aims to investigate how social media functions as a marketing tool for SMEs in
Ghana. An unstructured and semi-structured interview guide was employed, and a …

[PDF][PDF] Business Insights into the Internet of Things: User Experiences and Organizational Strategies

WEI Yang - Business Insights, 2024 - saiconferences.com
The Internet of Things (IoT) has revolutionized business operations across industries by
integrating physical devices into digital networks. This study discusses the extensive …