The purpose of this study is to investigate the effect of customers' attitudes towards
traditional and social media marketing on brand trust and purchase intention. Reviewing the …

Today competitiveness among airline market companies getting increased. Companies
pursue different strategies in order to cope with this intensive competition. Many of them …

Our paper determines the best competitive strategy that can be implemented by existing and
potential air cargo carriers in the Turkish Air Cargo Industry with the operationalization of …

Özet Bağlı düşük maliyetlihavayolu iş modeli, genellikle büyük ve geleneksel havayolu
işletmelerinin çeşitli sebeplerle kendilerine bağlı bir düşük maliyetlihavayolu kurmasını ifade …

Özet Havayolu taşımacılığı sektörünün büyük bir gelişim yaşadığı son 40 yıllık süreçte,
havayolu işletmeleri rekabetçi üstünlük sağlamak amacıyla hizmet performanslarını …

Bu araştırma rekabet dinamikleri çerçevesinde, Türkiye havayolu sektöründe rakip firmaların
oluşturduğu rekabetçi hamlelerin belirlenmesini ve uygulamadaki mevcut hamlelerin …

Purpose Deregulation of domestic markets and the liberalization of international markets
have dramatically changed air transportation. One of the important results of this change is …

The aim of this study is to analyze performance indicators used by airline companies within
the framework of a performance and strategic management tool, namely,'balanced …

The aim of this research is to reveal the factors that determine the number of airlines at the
airport and the demand for the market. In addition, another objective of the research is to …

The fast-growing, capital-intensive, and fragile structure of air transport makes the aviation
sector crucial for national economic growth and regional development. Over a century old …