Role of social media promotion of prescription drugs on patient belief-system and behaviour
In the current scenario, extremely little information exists on the uses, benefits, and
limitations of social media for health communication among the patients and health …
limitations of social media for health communication among the patients and health …
Dynamics of social media promotion of prescription drugs and resulting patient belief systems
Social media has emerged as a powerful tool for communication. A large number of
professional pharmaceutical associations are making their presence felt across social media …
professional pharmaceutical associations are making their presence felt across social media …
An empirical note on classification of patients on the basis of their beliefs related to branded pharmaceutical drugs Social media sites
Patients are increasingly using social media to search for health information. Most of the
studies have used the term" DTCA" or “Direct to consumer advertisement” as a general term …
studies have used the term" DTCA" or “Direct to consumer advertisement” as a general term …
An Empirical Note on Positive Aspects of Online Direct to Consumer Promotion of Pharmaceutical Products
Ethical and legal norms have been critical for marketing pharmaceutical products. Reaching
out directly to patients for promoting drugs has been an anathema globally and is an illegal …
out directly to patients for promoting drugs has been an anathema globally and is an illegal …