The subscription box e-commerce industry has experienced tremendous growth over the
last 5 years. Given the growing size of the industry, this business model warrants the close …

The leisure cruise industry has enjoyed high levels of growth for nearly five decades due in
part to traveler interest in the cruise experience, but also to relatively lower pricing. Although …

This paper investigates if celebrity endorsement offsets the negative effect low prices have
on quality perceptions. This research highlights the interactive effect between celebrity …

Be a good person. Many people agree that this is an important life goal. Due in part to the
multifaceted nature of individual consumers, it is easier said than done. Consider all of the …

Research on associative learning suggests that marketers can enhance consumer attitudes
by repeatedly pairing their brands with pleasant or “positively-valenced” stimuli (eg …

Online crowdsourcing contests are a nascent but rapidly growing method among marketers
and retailers to generate and solicit creative ideas. In two studies–a dynamic model with …