Emotions in service research: evolutionary analysis and empirical review: 服务情绪研究： 进化分析与实证综述
HE Arici, MA Köseoglu… - The Service Industries …, 2022 - Taylor & Francis
Full article: Emotions in service research: evolutionary analysis and empirical review Skip to Main
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …
Content Taylor and Francis Online homepage Taylor and Francis Online homepage Log in …
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …
organizations. However, social media research in B2B lacks a comprehensive overview …
[HTML][HTML] Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator
JR Hanaysha - International Journal of Information Management Data …, 2022 - Elsevier
The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …
[HTML][HTML] Influencer marketing within business-to-business organisations
This study explores the dynamics of influencer marketing in the B2B sector by drawing on
employee advocacy, customer reference marketing and organisational endorsement …
employee advocacy, customer reference marketing and organisational endorsement …
E-word of mouth sentiment analysis for user behavior studies
H Li, Q Chen, Z Zhong, R Gong, G Han - Information Processing & …, 2022 - Elsevier
Nowadays, online word-of-mouth has an increasing impact on people's views and
decisions, which has attracted many people's attention. The classification and sentiment …
decisions, which has attracted many people's attention. The classification and sentiment …
Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying
Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method
Abstract Introduction Food delivery applications (FDAs) have altered the way customers
order and consume food. This was compounded by the COVID-19 pandemic, which …
order and consume food. This was compounded by the COVID-19 pandemic, which …
Superfoods, super healthy: Myth or reality? Examining consumers' repurchase and WOM intention regarding superfoods: A theory of consumption values perspective
Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …
Digital marketing capability: the mystery of business capabilities
D Apasrawirote, K Yawised… - Marketing Intelligence & …, 2022 - emerald.com
Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …
conducting a comprehensive, systematic review of relevant literature at the firm level …
Appeal of word of mouth: influences of public opinions and sentiment on ports in corporate choice of import and export trade in the post-COVID-19 era
With the advent of the post-COVID-19 era, corporate managers of import and export trade
are now more sensitive in their daily work, and their decisions are more likely to be …
are now more sensitive in their daily work, and their decisions are more likely to be …