In the past two decades, pricing research has paid increasing attention to instances where a
product's price is divided into a base price and one or more mandatory surcharges, a …

Both the “law of one price” and Bertrand's (J Savants 67: 499–508, 1883) prediction of
marginal cost pricing for homogeneous goods rest on the assumption that consumers will …

Free market and competition has brought immense benefits to the economy, innovation and
society. Competition has acquired a central place in public discourse as a panacea for …

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to
consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of …

We model the competition among multiple pharmacy benefit managers (PBMs) for the
patronage of a client organization. Each PBM selects a list of prices to be charged to the …

We describe the quantitative modeling techniques that are used in horizontal merger review
for the evaluation of unilateral effects, and discuss how the 2010 Horizontal Merger …

This research examines how drip pricing—a strategy whereby a firm advertises only part of a
product's price up front and then reveals additional mandatory or optional fees/surcharges …

With the growth of the sharing economy, consumers are price-shopping for their travel plans.
Drip pricing is a concept practiced in specific service industries but is understudied in the …

Purpose–The purpose of this paper is to elaborate on the differences between price
partitioning and drip pricing with regard to their influence on price recall, purchase intentions …

Drip pricing practice, which involves promoting a seemingly low initial price and then
introducing add-on price components without upfront disclosures, is commonly seen as a …