Purpose–Currently, in the literature, words such as “corporate image”,“projected
image”,“construed image”,“reputation”,“organizational identity”, and “organizational culture” …

Introducción. La investigación sobre la imagen y el posicionamiento de las marcas es parte
de la gestión y dirección estratégica de cualquier compañía a fin de maximizar la respuesta …

Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und
der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten …

Purpose–This paper aims to contribute to conceptualization of destination image (DI) and
shed light on the overlooked socio-cultural aspects of tourism along with recent …

This article develops a holistic framework of destination image formation capturing the
dynamic nature of the image and incorporating information sources and socio‐cultural …

Strategic role of brand image has been proven in extensive literature as it is considered as
distinct component in designing the marketing mix to building sustainable competitive edge …

Investments in renewable energy sources are an important direction in the development of
modern economies. Motivating organizations to include appropriate investments in their …

In recent years, the evolution of internet and communication technologies and the
proliferation of product alternatives have led to a more dynamic but also more complex …

Self-branding–which reflects how an individual wants to be perceived by employers,
potential employers, clients, professional peers, and others in a way that will enhance their …

Purpose–The goal of this exploratory empirical article is to analyse managers' beliefs about
learning and their reports of enabling workplace learning for both individuals and teams. It …