Purpose The purpose of this paper is to provide a comprehensive review on electronic word-
of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated …

In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers
offer financial incentives. Here, we explore an alternative approach, social norms. We inform …

Marketing managers frequently provide incentives to customers to encourage electronic
word-of-mouth (eWOM) sharing. Yet, the literature remains unclear as to which forms of …

Firms have considered various forms of incentives for writing reviews, including the use of
extrinsic rewards to attract reviewers. Building on this literature, we study the implications of …

The creation and sharing of user-generated content such as product reviews has become
increasingly “social,” particularly in online communities where members are connected …

Purpose This paper aims to develop a link between word-of-mouth and attribution of credit
or blame following a purchase. Attribution is important because it can affect repurchase …

This study examines how sellers respond to changes in the design of reputation systems on
eBay. Specifically, we focus on one particular strategic behavior on eBay's reputation …

With the rapid e-commerce growth and changes in consumers' behaviors, many businesses
are forced to adapt their business model to match their target customers' needs. To provide …

Purpose Consumer-generated online product reviews (OPRs) have become a crucial
source of information for consumers; however, OPRs are increasingly being incentivized …

Customer reviews reduce search cost and uncertainty about a product's quality. Hence, the
quantity and quality of reviews has positive impacts on purchase intentions, sales, and …