In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers offer financial incentives. Here, we explore an alternative approach, social norms. We inform …
R Chen, R Yuan, B Huang, MJ Liu - Journal of Business Research, 2023 - Elsevier
Marketing managers frequently provide incentives to customers to encourage electronic word-of-mouth (eWOM) sharing. Yet, the literature remains unclear as to which forms of …
Firms have considered various forms of incentives for writing reviews, including the use of extrinsic rewards to attract reviewers. Building on this literature, we study the implications of …
Y Sun, X Dong, S McIntyre - Marketing Science, 2017 - pubsonline.informs.org
The creation and sharing of user-generated content such as product reviews has become increasingly “social,” particularly in online communities where members are connected …
S Jacobsen - Journal of Research in Interactive Marketing, 2018 - emerald.com
Purpose This paper aims to develop a link between word-of-mouth and attribution of credit or blame following a purchase. Attribution is important because it can affect repurchase …
This study examines how sellers respond to changes in the design of reputation systems on eBay. Specifically, we focus on one particular strategic behavior on eBay's reputation …
T Klaus, C Changchit - Journal of Computer Information Systems, 2019 - Taylor & Francis
With the rapid e-commerce growth and changes in consumers' behaviors, many businesses are forced to adapt their business model to match their target customers' needs. To provide …
WC Tsao, TC Mau - Aslib Journal of Information Management, 2019 - emerald.com
Purpose Consumer-generated online product reviews (OPRs) have become a crucial source of information for consumers; however, OPRs are increasingly being incentivized …
Customer reviews reduce search cost and uncertainty about a product's quality. Hence, the quantity and quality of reviews has positive impacts on purchase intentions, sales, and …