Improve ROI with Causal Learning and Conformal Prediction
M Ai, Z Chen, J Wang, J Shang… - 2024 IEEE 40th …, 2024 - ieeexplore.ieee.org
In the commercial sphere, such as operations and maintenance, advertising, and marketing
recommendations, intelligent decision-making utilizing data mining and neural network …
recommendations, intelligent decision-making utilizing data mining and neural network …
Revisiting Counterfactual Regression through the Lens of Gromov-Wasserstein Information Bottleneck
As a promising individualized treatment effect (ITE) estimation method, counterfactual
regression (CFR) maps individuals' covariates to a latent space and predicts their …
regression (CFR) maps individuals' covariates to a latent space and predicts their …
M3TN: Multi-Gate Mixture-of-Experts Based Multi-Valued Treatment Network for Uplift Modeling
Uplift modeling is a technique used to predict the effect of a treatment (eg, discounts) on an
individual's response. Although several methods have been proposed for multi-valued …
individual's response. Although several methods have been proposed for multi-valued …
Towards Effective and Efficient Multi-valued Treatment Uplift Modeling in Online Marketing
The effectiveness of an online marketing campaign heavily relies on the identification of user
groups that exhibit high sensitivity to specific treatments. However, existing works in this …
groups that exhibit high sensitivity to specific treatments. However, existing works in this …