Goodwill or just for show? The effects of different corporate social justice statements and the role of perceived authenticity

H Xu, B Chang - Journal of Communication Management, 2023 - emerald.com
Purpose Companies' voices on social justice issues, such as racial justice, gender equality
and LGBTQ rights, have become increasingly prevalent. To contribute to current knowledge …

What makes nonprofit organizations (NPOs) talk transparently about their connections with businesses on Twitter? Insights from nonprofit-business network portfolios …

C Dong, Y Zhang, Y Li, E Lee, L Chen - Public Relations Review, 2023 - Elsevier
Drawing on network portfolio literature and resource dependence theory, this study
investigates how a nonprofit's N2B partnership portfolio configurations (ie, size and industry …

Theorizing CSA's impact on nonprofit stewardship: New challenges for ethical corporate partnerships and issue engagement

L Capizzo, V Harrison - Public Relations Review, 2023 - Elsevier
Corporate social advocacy (CSA) scholarship has helped public relations scholars and
practitioners better understand business engagement in multiple contentious issue contexts …

Understanding approaches to social partnerships-investigating target audience reactions and non-profit managers' business practice: a mixed-methods study

D Rayne, S Pervan, H McDonald… - Journal of Marketing …, 2024 - Taylor & Francis
If social partnerships can lead to favourable outcomes for not-for-profit organisations
(NPOs), what steps are managers taking to achieve such outcomes? We address this …

Greening professional sport: How communicating the fit, proximity, and impact of sustainability efforts affects fan perceptions and supportive intentions

VS Harrison, M Vafeiadis, J Bober - Sustainability, 2022 - mdpi.com
Grounded in multidisciplinary literature from public relations, sport communication, and
marketing, this study examined consumer reactions to sustainability initiatives launched by …

toward an EDI agenda in corporate communications

M Topic - Corporate Communications: An International Journal, 2022 - emerald.com
Issue 4 for 2022 marks two years of my editorship and it seemed like an appropriate time to
start writing editorials and reviewing works published by the CCIJ. This editorial summarises …

The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships

V Harrison, J Morehouse, B Boatwright - Journal of Communication …, 2024 - emerald.com
Purpose The purpose of this study is to expand corporate social responsibility research in
communication management by understanding the dynamics of university social …

Exploring nonprofit perspectives on CSR: The emergence of retail corporate volunteerism

X Liang, J St. John, LJ Zheng… - Nonprofit Management …, 2024 - Wiley Online Library
Corporate social responsibility (CSR) has predominantly been examined from a business
standpoint, yet its implementation often involves the active participation of nonprofit …

Understanding CSR partnership communication from a portfolio approach

C Dong, Y Li - The Routledge Handbook of Corporate Social …, 2022 - taylorfrancis.com
With the growing societal demand for responsible and ethical businesses, businesses are
actively seeking innovative ways to incorporate corporate social responsibility (CSR) …

Judge a nonprofit by the partners it keeps: How does cross-sector partnership disclosure influence public evaluations of the nonprofit?

C Dong, H Rim - VOLUNTAS: International Journal of Voluntary and …, 2022 - Springer
This study investigates public reactions to cross-sectoral partnership communication from a
nonprofit's perspective. In two experiments, this study examined how key partnership …