This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

Purpose Customers increasingly use food delivery applications (FDAs) to place orders.
Despite the popularity of FDAs, limited research has investigated the drivers of the …

Purpose Virtual kitchens are a new business phenomenon, and how customers react to the
new business model is still a largely unexplored topic. The purpose of this study is to …

Purpose The primary purpose of this study is to reveal how the local food consumption
intentions of international tourists are influenced by core variables of the theory of planned …

Purpose Drawing on signalling theory and focusing on independent restaurants, this study
aims to investigate how business signals (transparency information and exposure) affect …

Purpose This study aims to compare customers' perceived importance of various post-
COVID-19 recovery strategies (ie sanitary practices, discounts, menu modification and …

How minority-owned small restaurants could effectively communicate to mainstream markets
is the key for their survival. This study applies the common ingroup identity model to explore …

Customer journey design (CJD) has garnered significant attention among scholars and
practitioners due to the proliferation of digital products and platform technologies which …

Despite the widespread use of meal kit delivery services, there is limited understanding of
the user segments and their characteristics. To address this gap, this study aimed to profile …

Dining plays a pivotal role in the travel experience, with numerous studies identifying the
significant impacts of restaurant attributes on tourists' destination experiences and their …