Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

Social media influencers (SMIs) have become an important source of health information for
adolescents. However, the lack of expertise and commercial interests of SMIs pose …

Prior studies have shown that gratifications exert significant effects on the sustained use of
an information system by individuals. However, the roles of different gratifications vary in …

Using data from India and the USA, this research expands the expectation–confirmation
model (ECM) to include constructs like neutral confirmation, customer-to-customer (C2C) …

Social media has been a phenomenon but it is a double-edge sword that can bring about
negative effects such as social media addiction. Nevertheless, very less attention has been …

This study provides nascent information on university students' needs to adopt social
networking sites (SNSs) pervasively. The study drew from the uses and gratifications theory …

Although Instagram is one of the fastest growing social media, scholars are yet to examine
cultural differences among users' behavior. The current study compares motives for …

Social media research tends to prioritize how young adults–and college students, in
particular–use social network sites. While several studies have focused on how Facebook …

Abstract Drawing upon the Stimulus-Organism-Response Theory and Flow Theory, this
study aims to investigate the effects of environmental stimuli that are unique to the mobile …

ABSTRACT A lack of cross-cultural research has been identified regarding cultural tourism
promotion on social media. Using the dimensions of Collectivism-Individualism, Power …