Theories of digital platforms for supply chain management: a systematic literature review
C Culotta, C Blome, M Henke - International Journal of Physical …, 2024 - emerald.com
Purpose Digital platforms transform supply chains. However, no unified theoretical
understanding of digital platforms exists. Thus, the underlying research aims at investigating …
understanding of digital platforms exists. Thus, the underlying research aims at investigating …
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy
In a volatile environment with huge opportunities for implementing digital technologies the
concept of customer loyalty needs further exploration. This paper examines the effects of …
concept of customer loyalty needs further exploration. This paper examines the effects of …
Examining the functionality of digital platform capability in driving B2B firm performance: evidence from emerging market
L Liu, J Long, Q Fan, W Wan, R Liu - Journal of Business & Industrial …, 2023 - emerald.com
Purpose This study aims to explore the influence mechanism of digital platform capability on
firm performance in the business-to-business (B2B) context. This study draws on the core …
firm performance in the business-to-business (B2B) context. This study draws on the core …
Analysing workplace spirituality as a mediator in the link between job satisfaction and organisational citizenship behaviour
Purpose Without competent and talented employees, no organisation can grow and sustain
for a long time. It becomes essential for every organisation to retain and satisfy the …
for a long time. It becomes essential for every organisation to retain and satisfy the …
Dynamically adapting to the new normal: unpacking SMEs' adoption of social media during COVID-19 outbreaks
Purpose This paper aims to investigate small and medium enterprises'(SMEs) adoption of
social media platforms and how they integrated them within their marketing strategies during …
social media platforms and how they integrated them within their marketing strategies during …
E-WOM in the B2B context: Conceptual domain, forms, and implications for research
Despite a vast increase in electronic word-of-mouth (e-WOM) research over the past two
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …
decades, insights into e-WOM in the Business-to-Business (B2B) context have been limited …
Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises
IJ Ismail, IA Changalima - Management Matters, 2022 - emerald.com
Purpose Over time, the concept of word of mouth (WOM) has spread beyond marketing into
other disciplines. This is because WOM is important in decision-making at both the …
other disciplines. This is because WOM is important in decision-making at both the …
Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship
This study investigates how industry characteristics affect the relationships between
customer satisfaction, commitment, and positive word-of-mouth (PWOM) intention …
customer satisfaction, commitment, and positive word-of-mouth (PWOM) intention …
Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction
Purpose This study aims to explore the role customer satisfaction play in mediating the
nexus between commitment, trust, relative dependence and customer loyalty from an …
nexus between commitment, trust, relative dependence and customer loyalty from an …
Effects of business to business e-commerce platform-governance mechanisms on seller firms' performance
W Li, C Sun, Y Li, M Ertz - Research in International Business and Finance, 2024 - Elsevier
The Chinese government's quinquennial “Internet Plus” plan encompasses big data, cloud
computing, and the Internet of Things for a broad range of industries. While the electronic …
computing, and the Internet of Things for a broad range of industries. While the electronic …