Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

Purpose Sustainability is understood as a complex and integrating area, involving the most
diverse areas and fields of knowledge. Because of the innumerable socio-environmental …

A pandemia do novo coronavírus forçou o governo brasileiro a adotar medidas restritivas
para a população, dentre elas, a utilização do distanciamento social, que visa evitar …

Design/methodology/approach: This research was conducted in Indonesia with 213
respondents who are active on Instagram accounts, have an age range between 20 and 60 …

Government agencies have increasingly established their official accounts to disseminate
information and publish rumourrefuting messages (RRMs) on social media platforms …

Social media have become a key tool in the institutional communication of universities to
disseminate content and establish interaction and dialogue with their publics. Content …

This study examines how post characteristics impact user engagement on university
Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over 36 days …

This article examines whether the interactivity strategies used by universities from Latin
America, Europe and the United States in their social networks influence the level of …

The ubiquitousness of social media has made it an effective strategy for firms to
communicate with consumers. Despite its relevance, it can be daunting and confusing when …

Este artículo busca analizar si las estrategias de interactividad implementadas por
universidades de América Latina, Europa y Estados Unidos en sus redes sociales influyen …