Análisis De La Estrategia Visual Y Eficacia Publicitaria En Espectadores De Esports Por Streaming

F Giakoni-Ramírez, AM Serrano… - Cultura, Ciencia y …, 2024 - ccd.ucam.edu
La evaluación de la eficacia publicitaria es una herramienta importante, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …

Analysis of visual strategy and advertising effectiveness on streaming esports viewers

FG Ramírez, AM Serrano, FS Segado - Cultura, ciencia y deporte, 2024 - dialnet.unirioja.es
Evaluating the effectiveness of esports sponsorship for a brand is a significant challenge. A
first approach would be to quantify the visibility of ads during broadcasts, usually expressed …

Unleashing the Value of Repurchase Intentions of Customers: Undeniable Truth about a Journey of Continuous Growth for Firms

FA Khan, AA Siddiqi, M Iqbal… - Journal of Business …, 2023 - publishing.globalcsrc.org
Purpose: Even though there is an immense level of research related to the impact of product
quality and service quality on consumers' purchase intentions the role of satisfaction as the …

Analysis of visual strategy and advertising effectiveness on streaming esports viewers

FV Giakoni Ramírez… - …, 2024 - repositorio.ucam.edu
La evaluación de la eficacia publicitaria es una importante herramienta, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …

Unveiling The Relation Between Product Placement and Consumer Minds in the 'Stranger Things' Series

RAA Boer - Journal of Research on Business and Tourism, 2024 - journal.lspr.ac.id
Product placement is a marketing strategy that involves the integration of branded products
into media content. One of the most popular TV series that effectively uses product …

[PDF][PDF] Análisis de lA estrAtegiA visuAl y eficAciA publicitAriA en espectAdores

F Segado, F Giakoni, A Manzanares, F Segado - core.ac.uk
La evaluación de la eficacia publicitaria es una herramienta importante, tanto para acciones
de marketing como institucionales, que busca obtener percepciones favorables de los …