Purpose The purpose of this research is to investigate the millennial consumers' purchasing
behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity …

The extensive use of social media in higher education marketing has attracted substantial
research interest, which, however, appears fragmented to offer clear pathways. This …

Transnational higher education (TNHE) providers are a notable part of many domestic
higher education systems. Historically, TNHE providers benefitted from the perceived value …

The fashion emergence is a trend that is closely related to generation Z. The easy access to
social media is one of the most effective diffusion modes of fashion trends. In addition, there …

Purpose Nation branding efforts are carried out by means of communication. The element,
which is the object of communication tools, must have an analogical connection with nation …

The research discusses media utilization and contents for supporting the
internationalization, the consistency of internationalization policies at the macro-level …

Национальный бренд влияет на развитие экономики страны, так как стимулирует или,
наоборот, ограничивает готовность людей и организаций инвестировать различного …

Few studies have examined the impact of brand logo in higher education sector. Particularly,
the literature has neglected the benefits that a brand logo can have in this context. Thus, this …

A nation brand impacts on a country's economic development, stimulating or, contrarily,
limiting people and organisations' readiness to invest various resources within a particular …

Struggles initiated to accomplish the target of higher education institutions as World-Class
Universities required the support of an international branding strategy. Brand positioning …