Travel inspiration in tourist decision making

F Dai, D Wang, K Kirillova - Tourism Management, 2022 - Elsevier
Searching for inspiration, or travel ideas, is part of the dreaming phase, positioned at the
start of the travel process. Yet the ontological and epistemological understanding of …

The impact of user-generated content on intention to select a travel destination

TTT Nguyen, S Tong - Journal of Marketing Analytics, 2022 - pmc.ncbi.nlm.nih.gov
The purpose of this study is to investigate the impact of user-generated content (UGC) on
intention to select a travel destination (ISTD) in the context that Internet users passively …

The relevance of using social media applications strategies to increase marketing potential of Indonesian maritime tourism (Analytical Study of Tourism Journals and …

SF Boediman, P Hendriarto… - … and Critics Institute …, 2021 - repository.untagsmg.ac.id
This literature analysis aims to understand the relevance of social media applications as a
marketing strategy for Indonesian tourist destinations in the virtual era. As technology …

[PDF][PDF] The Relation among Marketing ads, via Digital Media and mitigate (COVID-19) pandemic in Jordan

M Habes, M Alghizzawi, S Ali… - … Journal of Advanced …, 2020 - researchgate.net
At the end of the year 2019, Coronavirus expanded from Wuhan, China to the other parts of
the world. Mainly declared as one of the deadliest respiratory diseases, it rapidly transmits …

Tourists' experiential value co-creation through online social contacts: Customer-dominant logic perspective

DXF Fan, CHC Hsu, B Lin - Journal of Business Research, 2020 - Elsevier
In the era of connectivity, the development of information and communications technology
has immensely changed the way people travel, behave, and appreciate experience. The …

Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

B Yakubu, A Salamzadeh, P Bouzari… - … and Economics Review, 2022 - ceeol.com
Objective: The article's objective is to identify how media could facilitate the effect of
sustainable entrepreneurship on consumer purchase behaviour, based on evidence from …

Differences between TripAdvisor and Booking. com in branding co-creation

MT Borges-Tiago, C Arruda, F Tiago, P Rita - Journal of Business Research, 2021 - Elsevier
The most popular travel platforms in the world are Booking. com and TripAdvisor. Both these
platforms take advantage of users' reviews as a source of information to help other users in …

Empowering plastic recycling: empirical investigation on the influence of social media on consumer behavior

D De Fano, R Schena, A Russo - Resources, Conservation and Recycling, 2022 - Elsevier
Plastic pollution is widespread globally, and consumers play a crucial role in reducing the
pollution produced by plastic waste. Although many studies have analyzed and estimated …

Social media in marketing communications: A synthesis of successful strategies for the digital generation

O Adeola, RE Hinson, O Evans - … in business and society: Theory and …, 2020 - Springer
In social media marketing, emphasis needs to be placed on creating and adopting effective
strategies that can generate electronic word-of-mouth (eWOM) and make the brand go viral …

Could smart tourists be sustainable and responsible as well? The contribution of social networking sites to improving their sustainable and responsible behavior

S Shen, M Sotiriadis, Q Zhou - Sustainability, 2020 - mdpi.com
A key strategic aim of tourism destinations within the smart tourism paradigm is to achieve
efficient, responsible and sustainable use of tourism resources. This aim can be achieved by …