TTT Nguyen, S Tong - Journal of Marketing Analytics, 2022 - pmc.ncbi.nlm.nih.gov
The purpose of this study is to investigate the impact of user-generated content (UGC) on intention to select a travel destination (ISTD) in the context that Internet users passively …
This literature analysis aims to understand the relevance of social media applications as a marketing strategy for Indonesian tourist destinations in the virtual era. As technology …
M Habes, M Alghizzawi, S Ali… - … Journal of Advanced …, 2020 - researchgate.net
At the end of the year 2019, Coronavirus expanded from Wuhan, China to the other parts of the world. Mainly declared as one of the deadliest respiratory diseases, it rapidly transmits …
DXF Fan, CHC Hsu, B Lin - Journal of Business Research, 2020 - Elsevier
In the era of connectivity, the development of information and communications technology has immensely changed the way people travel, behave, and appreciate experience. The …
Objective: The article's objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from …
The most popular travel platforms in the world are Booking. com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in …
Plastic pollution is widespread globally, and consumers play a crucial role in reducing the pollution produced by plastic waste. Although many studies have analyzed and estimated …
In social media marketing, emphasis needs to be placed on creating and adopting effective strategies that can generate electronic word-of-mouth (eWOM) and make the brand go viral …
S Shen, M Sotiriadis, Q Zhou - Sustainability, 2020 - mdpi.com
A key strategic aim of tourism destinations within the smart tourism paradigm is to achieve efficient, responsible and sustainable use of tourism resources. This aim can be achieved by …