Rather than confining the investigation solely to intentions, as typically done within the
unifinality paradigm (eg Structural Equation Modeling with prespecified hypotheses), this …

The research training environment (RTE) is an important factor for enhancing doctoral
students' research intentions (RI). This study aims to develop and validate the casual …

This research study explores the influence of Marketing Mix components on spectator
interest and engagement in sports events, with a focus on the traditional rugby football …

This study investigates and measures factors related to the involvement of spectators in e-
sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition …

Abstract Structural Equation Modeling (SEM) is a statistical technique that is used to model
the relationships among hypothetical constructs investigated by researchers. SEM can be …

COVID-19 has transformed customer behavior, notably in FMCG retailers. Although online
stores grow, retail mix instruments remain essential for traditional shops, as these affect …

Abstract Structural Equation Models (SEMs) are commonly categorized into two main types:
factor-based SEM and composite-based SEM. Each type is suitable for analyzing different …

The online fashion industry faces competent competition, while brand love has become the
key to winning a competitive advantage. Thus, brand love has become an interesting …

Current understanding of the effect of co-creation in the context of a fitness center is limited.
This study aims to examine the factors influencing customer happiness in the fitness center …

The aim of this study was to categorize and analyze the patterns of structural equation
modeling (SEM) used in research in the travel and tourism industry, published in the journal …