Marketers have witnessed a paradigm shift in which establishing, maintaining, and forging
long-term buyer–seller relationships are considered the core of marketing activities …

Purpose–The purpose of this paper is to verify the moderating role of trust in the
relationships between environmental uncertainty and a manufacturer's propensity for vertical …

An important question for manufacturers relates to how to conduct exchanges with suppliers
when the interaction is done in an uncertain environment. Existing literature suggests the …

Commitment and satisfaction in business-to-business relationships have a great interest
from a marketing perspective (Abdul-Muhmin, 2005). However, there is little relationship …

Die Wirtschaftkrise und die aktuell folgende, rasante Erholung unterstreichen die Relevanz
eines gesunden und schlagkräftigen Lieferantennetzwerkes. Damit gewinnt die strategische …

This paper aims to reveal the relationship between cooperation, trust, and sustainability, and
to uncover whether cooperation, trust, and sustainability is nested within collaboration in …

This study aims to identify and develop the practical elements of supply chain collaboration
(SCC) within the context of shipping logistics. These elements offer maritime policymakers …

Purpose: This study examines the influence that tie strength has on contractual relationships
between exchange parties with specific investments and also explores the role of network …

The main purpose of this study is to research buyer–seller cooperation in the distribution of
port wine. Eight research hypotheses were derived from data collected by a case study and …

This study aims to evaluate the extent of collaboration between shippers and shipping
companies in South Korea. Bespoke cooperative and collaborative spirit indices (CCSIs) …