Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning

J Yadav, M Misra, NP Rana, K Singh - Information Technology & …, 2022 - emerald.com
Purpose The paper aims to explore the influence of cybersecurity on the semantic
orientation of the sports consumers. Focusing on both sport and esports, this study finds the …

The Sport-for-All Development Strategies Based on Social Marketing Approach

A Saberi, MR Fathi, SM Sobhani, S Kargaran… - Sports Business …, 2023 - sbj.alzahra.ac.ir
Purpose: This study aimed to identify strategies for developing Sports for All and physical
activity based on social marketing. Methodology: The research method is mixed, so a …

Examining predictors of behavioural shift among consumers during COVID-19 pandemic

P Garg, D Narang - International Journal of Business …, 2024 - inderscienceonline.com
The COVID-19 pandemic and social distancing mandates have completely disturbed the
buying patterns of the consumer and have directed them towards new habits. The shift from …

[PDF][PDF] Designing a Model for the Development of Sport For All with Emphasis on Social Marketing Dimensions

S Tohidi, M Moharramzadeh, M Imanzadeh… - Journal of Strategic …, 2023 - journals.iau.ir
Objective: The purpose of this study was to design a model for the development of women's
public sports in Ardabil province with an emphasis on social market dimensions …

[引用][C] Analysis of the promotion of consumer psychological analysis and marketing to sports propaganda

W Cai - Revista de Psicología del Deporte (Journal of Sport …, 2023

[引用][C] Enhancing Customer Engagement in Sports Marketing Through Digital Initiatives: Exploring Beyond Revenue Possibilities

J YADAV - 2022 - INDIAN INSTITUTE OF …