Existing research on live streaming commerce has explored consumers' responses to AI and
human broadcasters, respectively. However, it remains unclear whether there are …

Livestreaming commerce (LSC) has transformed the retail business model, introducing it as
an integral channel of distribution in social commerce. Numerous existing contemporary …

Purpose Avatars, which are used as a technology and marketing tactic, can embody
consumer-facing employees and mimic their real-life roles on companies' websites, thereby …

In response to the rapid growth in the popularity of virtual humans, this study investigates the
attitudes and perceptions of young viewers, from Generation Z in particular, toward virtual …

The boundary between offline and online worlds is rapidly shrinking with improvements in
technology. Virtual Youtubers (VTubers) have emerged in recent years as a new Twitch …

Predicting the popularity of shopping guide micro-videos incorporating merchandise is
crucial for online advertising. What are the significant factors affecting the popularity of the …

Despite the popularity of AI-oriented e-commerce live-streaming, the service failures that can
result from real-time interaction and instant transactions have not been taken seriously. This …

A novel participatory livestreaming genre, Avatar Collective Streaming, is gaining traction.
Beyond traditional audience participation mechanisms, such as chat messages or …

This paper illuminates the obscured labor and challenges of actors—those vitalizing virtual
characters through their embodied performances through motion capture (mocap) …

Digital human recommendation system has been developed to help customers find their
favorite products and is playing an active role in various recommendation contexts. How to …