This article presents an up-to-date review of academic and empirical research on
advertising in social media. Two international databases from business and communication …

Background Manufacturers and consumers are increasingly aware that asymmetric
information can lead to potential risks in food safety and supply chain integrity. The …

This study explores the consequences of consumers' privacy concerns in the context of
mobile advertising. Drawing on social contract theory, the proposed research model …

The aim of this study is to evaluate the impact of quick response (QR) codes on customer
satisfaction and purchase intention in the online shopping context on the basis of perceived …

Smartphone‐based mobile advertising is a promising marketing vehicle, especially in retail
and point‐of‐purchase environments, yet we still do not know enough about what motivates …

As a shortcut for mobile input, quick response (QR) code is increasingly being integrated in
cross-media advertising campaigns in many countries of the world. Questions remain …

Today, consumers consider food packaging to be as equally important as a product brand.
In addition, the increase in smartphone usage by consumers has led marketers to design …

This study examined the effectiveness of three social media based recruitment channels for
sampling rural adolescent populations for online health research. At present, there is no …

US retailers have begun to utilize the Quick Response (QR) code in their transmission of
mobile marketing communications. This research explores US consumers' adoption …

Purpose Despite quick response (QR) codes' prominence, little is known about their
embedding in pull-based communications. This study aims to measure QR code effects in …