K Sulaj, W Pfoertsch - Academy of Strategic Management Journal, 2024 - academia.edu
The marketing landscape has significantly evolved, especially in the digital age. Traditional marketing, based on the 4Ps (product, price, promotion, and place), has adapted to a more …
DC Nițescu - Theoretical & Applied Economics, 2016 - ebsco.ectap.ro
In the first part of this paper we realise a brief introduction of the changes and challenges that transformed the society and the banking sector, eight years after the beginning of the …
H Basri, Z Zaitun, M Rami… - … Manajemen, Ekonomi, & …, 2021 - journal.stiemb.ac.id
Study on the linguistic content of marketing promotion has received a small concern among tourism academicians. This subject, however, contributes a severe impact on customers' …
A Swestiana, HA Kusworo… - Jurnal Kepariwisataan …, 2022 - journal.poltekpar-nhi.ac.id
Volunteer Tourism (VT) is introduced as a form of tourism that gives benefits for both tourists and locals. Even though it has a sustainable goal, VT undergoes the greenwashing's claim …
GD Holt, DJ Edwards - Journal of construction engineering and …, 2013 - ascelibrary.org
The off-highway construction machinery market and its consumers have attracted minimal previous research. This study addresses that void by analyzing annual United Kingdom …
Konsep dan praktik PERANCANGAN MODEL BISNIS PARIWISATA muncul dalam pariwisata kreatif dan unit tata kelola warisan budaya. Istilah'model bisnis' dapat ditelusuri …
WH Pamudji, H Daryanto, S Djohar - International Journal of Scientific and …, 2015 - Citeseer
Food and beverage industries in the fast moving consumer goods sector is growing rapidly in Indonesia. Effective marketing strategies are required particularly for a new company in …
EN Rukmana, N Komariah - Berkala Ilmu Perpustakaan dan …, 2017 - journal.ugm.ac.id
Beberapa toko buku yang berada di depan Jalan Raya Jatinangor memiliki kesamaan produk, calon pembeli dalam menjual buku dan lokasi lapak yang berdekatan. Untuk …
This qualitative study investigates how supply chain disruptions affect brand loyalty by analyzing consumer experiences during crises. Through in-depth interviews with diverse …