Purpose Extant literature shows that gamification is an effective tool for enhancing customer
brand engagement. However, there is a need for a structured review of the literature on how …

This paper examines intrinsic motivation-driven game elements and designs an Intrinsic
Motivation Gamification Framework to provide undergraduates with a persistent, scaffolded …

The significance of gamification has been robust in educational contexts as gamification
provides a greater engagement and empowerment among ESL language learners. This …

Computer games play an increasingly important role in cultural heritage preservation. They
keep tradition alive in the digital domain, reflect public perception about historical events …

Social media, particularly Twitter, has emerged as a vital platform for understanding public
opinion on contemporary issues. This study investigates public attitudes towards UK rail …

Over the last few years, gamification, that is the adoption of gaming techniques in non-
gaming contexts, has proved to be a powerful tool for customer loyalty and involvement, in …

Drawing on social exchange theory, this article examines how consumers' engagement with
gamified branded mobile apps impacts different aspects of their gameful experience, which …

Özet Bu bibliyometrik inceleme, dijital pazarlama alanında yayımlanmış, oyunlaştırma
üzerine yapılan araştırmaların mevcut durumuna genel bir bakış sunmaktadır. Kapsamlı bir …

In recent times, the use of gaming elements for marketing of products, to attract consumers
and to retain them is gaining popularity with many marketers. Gamification is a term used to …

A gamified communication is a novel approach to enhancing consumer engagement and
fostering brand advocacy. It incorporates game elements to incentivize and reward customer …