Constituents of advertising effectiveness: a study of select service advertisements
P Keshari, A Jain, S Jain - Journal of services research, 2012 - search.proquest.com
Advertising plays important role in promoting a product or service. It is an integral part of
Integrated Marketing communication. It not only helps in selling the product but also …
Integrated Marketing communication. It not only helps in selling the product but also …
[PDF][PDF] Islamic religious beliefs and brand personality towards new product adoption in the Islamic market, and scale development and validation
AH Al-Hajla - 2014 - hull-repository.worktribe.com
Brand personality is considered as an important element in building and maintaining strong
and valuable brands. Several brand personality scales have been proposed within the …
and valuable brands. Several brand personality scales have been proposed within the …
[PDF][PDF] Integration of knowledge and cue utilization on consumer purchase decision process towards Islamic Banking in Pakistan
CK Mahmood - 2020 - eprints.utm.my
Financial growth has been increasing during past years and conventional banks are
considerably the predominant market players of the banking sector. The current …
considerably the predominant market players of the banking sector. The current …