Unethical pro-organizational behavior (UPB) has received growing attention from
organizational scholars in recent years. As leadership is a key predictor of employee …

Purpose Marketing and branding literature has provided important insights into the context,
environment and individual factors that shape customer brand experience. However, a …

Purpose The purpose of this paper is to understand business students' intention to behave
ethically in general, and in particularly in the business context of a developing country, India …

In recent decades, the business landscape is influenced by corruption, a pervasive
phenomenon, faced by all countries, irrespective of their stage of development. The …

Purpose This study aims to analyze the dynamics of the institutional change and institutional
stability undergone by strategic networks (SNs) in the pharmaceutical industry …

Predictive analytics stands as a cornerstone of customer-centric strategies, offering
invaluable insights. While customer analysis has been conducted for years, the manual …

El marketing comunica las organizaciones con sus grupos de interés. A través de esta
práctica, los consumidores son influenciados. Por lo tanto, las estrategias de marketing …

Bu çalışma etkileşimci, dönüşümcü ve paternalist liderlik tarzlarının ilaç sektörü
işletmelerinde etiğin doğrudan ve dolaylı kurumsallaşması üzerindeki etkisini belirlemek …

New understandings and methods in supply chains bring new research issues to the
literature. Research identifies that pros and cons of ethics in supply chains and in their …

The pharmaceutical industry is one of the leading economies that was and still is highly
affected by COVID-19 consequences, including pharmaceutical marketing and its ethical …