Marketing strategies on social media platforms
AT Rosário, JC Dias - International Journal of E-Business Research …, 2023 - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …
business models to achieve strategic marketing excellence. It was verified that half of the …
# AdvocatingForChange: The strategic use of hashtags in social media advocacy
Social media continues to change how advocacy organizations mobilize, educate, and
connect with their constituents. One of the most unique yet understudied tools available on …
connect with their constituents. One of the most unique yet understudied tools available on …
[图书][B] The quest for attention: Nonprofit advocacy in a social media age
Today, social media offers an alternative broadcast and communication medium for
nonprofit advocacy organizations. At the same time, social media ushers in a" noisy" …
nonprofit advocacy organizations. At the same time, social media ushers in a" noisy" …
Social media and social service: Are nonprofits plugged in to the digital age?
L Goldkind - Human Service Organizations: Management …, 2015 - Taylor & Francis
Social media has become ubiquitous in everyday life as well as a part of many
organizational cultures and communications plans. However, in the nonprofit sector, in …
organizational cultures and communications plans. However, in the nonprofit sector, in …
Technology in nonprofit organizations and voluntary action
Abstract Information and communication technologies (ict) are major forces shaping our
current age. ict affects many areas of human existence and influences the both human …
current age. ict affects many areas of human existence and influences the both human …
An empirical mapping of environmental protection and conservation nonprofit discourse on social media
AV Ter-Mkrtchyan, MA Taylor - Nonprofit and Voluntary …, 2024 - journals.sagepub.com
This article is a comprehensive empirical overview of environmental protection and
conservation nonprofits' discourse on social media. To what extent have these nonprofits …
conservation nonprofits' discourse on social media. To what extent have these nonprofits …
[图书][B] The Routledge companion to nonprofit management
HK Anheier, S Toepler - 2020 - api.taylorfrancis.com
Names: Anheier, Helmut K., 1954–editor.| Toepler, Stefan, editor. Title: The Routledge
companion to nonprofit management/edited by Helmut K. Anheier and Stefan Toepler …
companion to nonprofit management/edited by Helmut K. Anheier and Stefan Toepler …
Exploring online coalition building: A longitudinal analysis of interorganizational networks of nonprofit homeless shelters on social media
While the networking nature of social media opens up opportunities for nonprofit e-
advocacy, nonprofits' coalition building through social media remains an understudied area …
advocacy, nonprofits' coalition building through social media remains an understudied area …
Tweeting in echo chambers? Analyzing Twitter discourse between American Jewish interest groups
M Osterbur, C Kiel - Journal of Information Technology & Politics, 2021 - Taylor & Francis
Recent research of interest groups' use of Twitter focuses on its use for intra-group member
mobilization. Less has been said about social media's effects on the discourse within an …
mobilization. Less has been said about social media's effects on the discourse within an …
Engagement in social networks: A multi-method study in non-profits organizations
RV Klafke, PM Gomes, DM Junior, SR Didonet… - International Review on …, 2021 - Springer
This study discusses aspects of online communication that influence in relational interaction
between online users and organizations. The objective is to consider the use of …
between online users and organizations. The objective is to consider the use of …