Marketing strategies on social media platforms

AT Rosário, JC Dias - International Journal of E-Business Research …, 2023 - igi-global.com
Business dynamics are also found in the digital economy, forcing the development of new
business models to achieve strategic marketing excellence. It was verified that half of the …

# AdvocatingForChange: The strategic use of hashtags in social media advocacy

GD Saxton, JN Niyirora, C Guo… - Advances in Social …, 2015 - journals.iupui.edu
Social media continues to change how advocacy organizations mobilize, educate, and
connect with their constituents. One of the most unique yet understudied tools available on …

[图书][B] The quest for attention: Nonprofit advocacy in a social media age

C Guo, GD Saxton - 2020 - books.google.com
Today, social media offers an alternative broadcast and communication medium for
nonprofit advocacy organizations. At the same time, social media ushers in a" noisy" …

Social media and social service: Are nonprofits plugged in to the digital age?

L Goldkind - Human Service Organizations: Management …, 2015 - Taylor & Francis
Social media has become ubiquitous in everyday life as well as a part of many
organizational cultures and communications plans. However, in the nonprofit sector, in …

Technology in nonprofit organizations and voluntary action

J McNutt, C Guo, L Goldkind, S An - Voluntaristics Review, 2018 - brill.com
Abstract Information and communication technologies (ict) are major forces shaping our
current age. ict affects many areas of human existence and influences the both human …

An empirical mapping of environmental protection and conservation nonprofit discourse on social media

AV Ter-Mkrtchyan, MA Taylor - Nonprofit and Voluntary …, 2024 - journals.sagepub.com
This article is a comprehensive empirical overview of environmental protection and
conservation nonprofits' discourse on social media. To what extent have these nonprofits …

[图书][B] The Routledge companion to nonprofit management

HK Anheier, S Toepler - 2020 - api.taylorfrancis.com
Names: Anheier, Helmut K., 1954–editor.| Toepler, Stefan, editor. Title: The Routledge
companion to nonprofit management/edited by Helmut K. Anheier and Stefan Toepler …

Exploring online coalition building: A longitudinal analysis of interorganizational networks of nonprofit homeless shelters on social media

S An, MC Yu - Journal of Civil Society, 2024 - Taylor & Francis
While the networking nature of social media opens up opportunities for nonprofit e-
advocacy, nonprofits' coalition building through social media remains an understudied area …

Tweeting in echo chambers? Analyzing Twitter discourse between American Jewish interest groups

M Osterbur, C Kiel - Journal of Information Technology & Politics, 2021 - Taylor & Francis
Recent research of interest groups' use of Twitter focuses on its use for intra-group member
mobilization. Less has been said about social media's effects on the discourse within an …

Engagement in social networks: A multi-method study in non-profits organizations

RV Klafke, PM Gomes, DM Junior, SR Didonet… - International Review on …, 2021 - Springer
This study discusses aspects of online communication that influence in relational interaction
between online users and organizations. The objective is to consider the use of …