Researchers have highlighted numerous sociocultural factors that have been shown to
underpin human appearance enhancement practices, including the influence of peers …

Psychology is crucial for understanding human history. When aggregated, changes in the
psychology of individuals–in the intensity of social trust, parental care, or intellectual …

Companies have repeatedly launched Artificial Intelligence (AI) products such as intelligent
chatbots and robots with female names, voices, and bodies. Previous research posits that …

Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …

Previous research has emphasized the importance of product packaging to consumers'
attitudes and purchase intentions, but empirical studies that explore the specific …

This special issue includes state-of-the-art papers that leverage various theories from
evolutionary psychology (EP) to shed light on important consumption-related phenomena …

Green consumption is associated with femininity. This green‐feminine stereotype has been
accused of deterring men from buying green products to protect their gender identity. Here …

This field study examined how customer-employee interactions are affected by the
congruency between an employee's gender and the perceived gender image of the …

Does wearing makeup benefit women by changing how they perceive themselves, and are
the perceptions that others make of makeup wearers positive, or negative? In two pre …

Standard approaches to cultural evolution focus on the recipients or consumers. This does
not take into account the fitness costs incurred in producing the behaviours or artefacts that …