Purpose This paper examined mediating effect of customer loyalty on the influence of
customer orientation and technology orientation on the performance of small and medium …

Purpose: This study aims to analyze the effect of service quality on loyalty mediated by
customer satisfaction and trust. A total of 215 Islamic bank customers in the study area were …

Customer loyalty would lead to customer retention which in turn would lead to company
profit. Sadly, the lack of customer awareness on sharia bank led them to the conclusion that …

The purpose of this research is to explore the impact of service quality, customer trust, and
cultural disparities on customer satisfaction within the banking sector. Additionally, the study …

Kinerja perbankan syariah di Provinsi Bengkulu meningkat pada Triwulan IV 2022. Salah
satunya Bank Syariah Indonesia. Namun, barubaru ini terjadi insiden gangguan …

This study explores how the brand image of a legacy automaker like Toyota adapts in the
face of increasing competition in eco-friendly vehicles and advanced technology. We …

Marketing strategy in Islamic business plays a crucial role in integrating Sharia values​​
with innovation to achieve success in a competitive market. This study explores how Islamic …

Financial service providers are under constant pressure to renovate their relationship
marketing (RM) strategies to both attract and retain customers while remaining competitive …

This study aims to understand the relationship between perceived cause-related marketing
(CrM) and customer retention through brand image and brand love. A total of 478 …

Purpose—The primary focus of this research was to examine the impact of customer
knowledge and customer trust in Indonesia Deposit Insurance Corporation (IDIC) on the …