The structure of sustainability marketing research: a bibliometric review and directions for future research

J Bhattacharyya - Asia-Pacific Journal of Business Administration, 2023 - emerald.com
Purpose Sustainability principles have been practiced and researched in marketing for
nearly five decades, but the challenges we face today are still significant. This context …

Meta-analysis of randomised controlled trials testing behavioural interventions to promote household action on climate change

CF Nisa, JJ Bélanger, BM Schumpe… - Nature communications, 2019 - nature.com
No consensus exists regarding which are the most effective mechanisms to promote
household action on climate change. We present a meta-analysis of randomised controlled …

Promoting sustainable hotel guest behavior: A systematic review and meta-analysis

C Nisa, C Varum, A Botelho - Cornell Hospitality Quarterly, 2017 - journals.sagepub.com
Unsustainable patterns of tourist behavior produce a massive environmental burden.
Nevertheless, it is unknown which behavioral strategies can be implemented to foster …

Strategic social marketing: For behaviour and social change

J French, R Gordon - 2019 - torrossa.com
We have not started this second edition with an introduction to social marketing principles
and readers who wish to start at this point should go to Chapter 2. Rather we have decided …

[图书][B] A cognitive psychology of mass communication

F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

[PDF][PDF] Tourism and water

S Gössling - Tourism and global environmental change, 2006 - library.oapen.org
Fresh water is one of the most essential resources to humanity, and it is becoming
increasingly scarce. In 1995, an estimated 450 million people lived under severe water …

[图书][B] Tourism and social marketing

CM Hall - 2014 - taylorfrancis.com
Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …

A hierarchical model of social marketing

J French, R Russell-Bennett - Journal of Social Marketing, 2015 - emerald.com
Purpose–This paper aims to set out a new hierarchical and differentiated model of social
marketing principles, concepts and techniques that builds on, but supersedes, the existing …

Up, up and away: social marketing breaks free

S Dibb - Journal of Marketing Management, 2014 - Taylor & Francis
The social marketing literature has been dominated by questions about the field's legitimacy
along with the ethical and other implications of its relationship with commercial marketing. In …

Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change

S Dibb, M Carrigan - European journal of marketing, 2013 - emerald.com
Purpose–The purpose of the editorial is to accompany this special issue on “Social
marketing: social change”. Design/methodology/approach–The editorial presents three …