No consensus exists regarding which are the most effective mechanisms to promote household action on climate change. We present a meta-analysis of randomised controlled …
Unsustainable patterns of tourist behavior produce a massive environmental burden. Nevertheless, it is unknown which behavioral strategies can be implemented to foster …
We have not started this second edition with an introduction to social marketing principles and readers who wish to start at this point should go to Chapter 2. Rather we have decided …
The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding …
S Gössling - Tourism and global environmental change, 2006 - library.oapen.org
Fresh water is one of the most essential resources to humanity, and it is becoming increasingly scarce. In 1995, an estimated 450 million people lived under severe water …
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the …
Purpose–This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing …
S Dibb - Journal of Marketing Management, 2014 - Taylor & Francis
The social marketing literature has been dominated by questions about the field's legitimacy along with the ethical and other implications of its relationship with commercial marketing. In …
S Dibb, M Carrigan - European journal of marketing, 2013 - emerald.com
Purpose–The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach–The editorial presents three …