Opportunity cost consideration
SA Spiller - Journal of Consumer Research, 2011 - academic.oup.com
Normatively, consumers should incorporate opportunity costs into every decision they make,
yet behavioral research suggests that consumers consider them rarely, if at all. This …
yet behavioral research suggests that consumers consider them rarely, if at all. This …
[图书][B] Limited means and what I can't buy: Resource constraints and resource use accessibility drive opportunity cost consideration
SA Spiller - 2011 - search.proquest.com
Every consumer decision incurs a cost. An hour spent researching products is an hour not
spent working. Vacation days used in the winter are vacation days not used in the summer …
spent working. Vacation days used in the winter are vacation days not used in the summer …