An examination of the effects of employee words in organizational crisis: Public forgiveness and behavioral intentions
Y Lee - International Journal of Business Communication, 2022 - journals.sagepub.com
This study examines how employees' messages about a corporate crisis affect external
publics' attitudes and behaviors toward an organization. Specifically, the study investigates …
publics' attitudes and behaviors toward an organization. Specifically, the study investigates …
Online Reviews and Brand Reputation Management in the Digital Landscape: Exploring Moderating Role of Product Type
This study aims to examine the relationships between various factors, such as review
quality, source reliability, response speed, social media engagement, and brand reputation …
quality, source reliability, response speed, social media engagement, and brand reputation …
Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews
F Ağlargöz - Social and Sustainability Marketing, 2021 - taylorfrancis.com
“People are coming to recognize that connection, both to others and to Nature herself, is the
wellspring of human happiness.” Helena Norberg-Hodge, Research Problem: How do …
wellspring of human happiness.” Helena Norberg-Hodge, Research Problem: How do …
The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser …
K Skupin, A Beldad, M Tempelman - … Proceedings of the 2019 Academy of …, 2020 - Springer
Companies market their products by employing various elements in their advertisements.
Previous studies have shown that the use of different types of endorsers (eg, product …
Previous studies have shown that the use of different types of endorsers (eg, product …
Pengaruh Online Review Youtube Terhadap Minat Beli Mobil Toyota Rush 2018 dengan Dimediasi Sikap Konsumen
MBA Anas Hidayat - 2018 - dspace.uii.ac.id
Penelitian ini secara umum bertujuan untuk menganalisis online review YouTube terhadap
minat beli mobil Toyota Rush tahun 2018 pada pengguna channel otomotif YouTube …
minat beli mobil Toyota Rush tahun 2018 pada pengguna channel otomotif YouTube …
Congruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance
This study investigated how a congruence between a message appeal of online reviews
and shopping orientation affects perceived information relevance and, in turn, leads to …
and shopping orientation affects perceived information relevance and, in turn, leads to …
Dampak Kredibilitas, Kualitas, dan Kuantitas e-WOM pada Pengguna Platform YouTube terhadap Niat Beli Produk Maybelline (Studi Kasus: Mahasiswa Program …
A Abdurrahman - 2020 - dspace.uii.ac.id
Word of mouth (WOM) sering dipahami sebagai opini dari individu/kelompok tentang suatu
produk yang dibuat secara online. Di situs web e-commerce disebut sebagai EC-e-WOM …
produk yang dibuat secara online. Di situs web e-commerce disebut sebagai EC-e-WOM …