Strategic agility is a topic that has not reached maturity and is of increasing interest for
companies and academics alike. Yet few studies assess what drives strategic agility in …

Businesses that aim to efficiently and effectively combine strategy, governance, and
resource allocation face new impediments as the global economy becomes more turbulent …

Penelitian merupakan kegiatan dalam rangka mencari solusi atas permasalahan.
Permasalahan tersebut bisa berupa mermasalahan yang terjadi pada suatu instityusi, suatu …

Purpose The study aims to identify salespeople's challenges while selling newly launched
products in the fast-moving consumer goods (FMCG) sector by examining the holistic …

Industry 4.0 as a digital transformation has become a universal trend and essential for
manufacturing firms due to its automation, agility, and flexibility. However, the literature …

Micro-enterprises in Indonesia need help due to their smaller scale and limited resources,
impacting their selling performance. This study explores the role of digital marketing training …

Few studies have examined the role of mediating mechanisms played by bricolage in the
relationship between strategic flexibility and new product development, even though most of …

The environment in which organizations operate in is constantly changing with different
factors influencing the organizations. This dynamism has forced firms to redefine their …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, saya dapat menyelesaikan buku ini. Saya menyadari bahwa tanpa bantuan dan …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, kami dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya dari …