A crucial component of many marketing programs, sponsorship has not always received the
same research attention as other tactical marketing levers. Although research has been …

In the same way, as society has been experiencing significant changes in recent years, sport
practice has evolved to acquire extraordinary importance, both socially and economically. At …

The purposes of the present study were to identify key attributes of sponsors that positively
influence consumers' attitude formation and to examine the moderator role of sport event …

Purpose The purpose of this paper is to identify the location of sport brands in sport
consumers' minds using a perceptual map of multiple positions; and examine whether there …

Brand use is a critically important measure of business and marketing success (Allenby et
al., 2002), and the sear¶ h for empirical evidence explaining product or brand use is a major …

This paper proposes a framework that focuses on instilling feelings of gratitude within
consumers. Participant sports events are often funded largely by sponsorship revenues, and …

The evolution of women's sports over the last four decades has been dramatic, with
indicators showing reason for continued growth. In this era when women's sport is …

Purpose–The sports industry is one of the fastest growing business sectors in the world
today and its primary source of revenue is derived from fans. Yet, little is known about fans' …

Professional niche sports are tremendously reliant on the resources received via corporate
sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket …

Sponsorluk, spor, eğlence, kar amacı gütmeyen olaylar veya organizasyonlar gibi bir mala
ödenen nakdi ve/veya ayni ücret ve bunu karşılığında mal ile ilişkilendirilmiş ticari …