The objective of this study is to investigate the influence of various components of the green
marketing mix. Specifically, green product, green price, green place, and green promotion …

This study aims to identify aspects that can influence the decision to purchase green
products in the city of Medan with a case study on LoveBeauty &Planet products. The …

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, harga, kualitas produk
secara parsial dan simultan terhadap keputusan pembelian. Sampel dalam penelitian ini …

High consumer value creates customer loyalty. This is the basis for consumers to be able to
buy products or services from the same place repeatedly and not switch to other competing …

This is the basis for consumers to be able to buy products or services from the same place
repeatedly and not switch to other competing companies. The existence of very busy peak …

The existence of very busy peak periods is a problem in itself for service marketing. It is
impossible to produce quality products and services without quality people and processes …

However, in the business world, it is not enough to be in this position, we have to be
competitive and number one, and one way to win the competition is to improve service …

This is the basis for consumers to be able to buy products or services from the same place
repeatedly and not switch to other competing companies. The existence of very busy peak …

Abstract Service is an activity or benefit offered to consumers or service users so that it can
satisfy or meet consumer needs and desires. If not controlled, this can have a negative …

Perubahan iklim dan pemanasan global, kesadaran masyarakat terhadap masalah
lingkungan hidup semakin meningkat. Penelitian ini bertujuan untuk menganalisis perilaku …