The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

The advent and development of digital technologies have brought about a proliferation of
online consumer reviews (OCRs), ie, real-time customers' evaluations of products, services …

Online reviews are of great importance in supporting the purchasing decision making of
online consumers. With the prospering of e-commerce, increasingly fraudulent reviews are …

The rapidly growing interest from both academics and practitioners in the application of big
data analytics (BDA) in supply chain management (SCM) has urged the need for review of …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

This paper reviews the research literature on forecasting retail demand. We begin by
introducing the forecasting problems that retailers face, from the strategic to the operational …

Big data analytics constitute one of the driving forces of the fourth industrial revolution and
represent one of the founding pillars of Industry 4.0. They are increasingly leveraged to …

This research examines the business impact of online reviews. It empirically investigates the
influence of numerical and textual reviews on product sales performance. We use a Joint …

This research investigates the cost-result relationship of the Inbound Marketing actions used
by grocery e-commerce. The analysis is based on the application of the Dorfman and …